Franklin OKOLI Insights
Practical guides for modern digital operations.
Original resources about advertising systems, client-owned business assets, measurement, automation, and software.
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Start with the operational question closest to the system you are building or improving.
Latest guides
Meta Business Manager Agency Access: How to Structure Client Assets
A practical ownership, permission, onboarding, and offboarding framework for businesses working with external partners.
Read the complete guide →Meta Pixel and Conversions API: How to Build Reliable Event Tracking
How browser and server signals work together, where deduplication fits, and what a dependable event model looks like.
Read the complete guide →When a Custom API Integration Is Worth Building
A decision framework for evaluating repeated work, fragmented data, security, reliability, and long-term ownership.
Read the complete guide →Original perspective
We publish content around real operational decisions instead of reproducing platform documentation.
Practical focus
Each guide explains the decision, the tradeoffs, and the checks needed for implementation.
Reviewed and updated
Platform-dependent material is revisited as interfaces, policies, and APIs change.